CES 2013: Samsung gives glimpse of Youm, its flexible OLED phone future

Former U.S. President Bill Clinton may have gotten the biggest billing for Samsung's keynote address at CES 2013, but the South Korean company didn't skimp on offering up some innovation in the form of a flexible OLED smartphone display news.

Stephen Woo, president of Samsung, was joined by Brian Berkeley, senior vice president of Samsung Display, to show off the new screen tech.

Called "Youm," the bendable OLED lineup uses thin plastic instead of glass, turning it into pliable and almost unbreakable screen.

Microsoft CTO Eric Rudder hopped onstage as well to show off a prototype Windows Phone with the flexible screen tech. The display curved around the edges, showing contiguous content along the sides of the device.

Display future ahead

Putting a name to its display tech is certainly a step in the right direction for Samsung in bringing the OLED screens to consumers

While we won't expect to hit public consumption in the near future, it's something Samsung wants to keep on the radar so that when the time does come, we'll be ready for it.

The company also announced that it's developing a 10.1-inch LCD panel that will use 25 percent less of the energy in the current iteration without sacrificing any of the resolution.

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